CEM Privacy Policy

CEM Corporation (“CEM”, “we”, “us”, “our”) is committed to protecting your personal information and treating it responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you interact with our websites, products, services, marketing activities, or when you communicate with us.

This Policy is compliant with:

• EU General Data Protection Regulation (GDPR)
• UK-GDPR and the Privacy and Electronic Communications Regulations (PECR)
• EU ePrivacy Directive (cookie consent rules)
• US Privacy Laws (including CCPA/CPRA)
• Asia-Pacific privacy frameworks (Singapore PDPA, Japan APPI, South Korea PIPA, China PIPL – high-level transparency)
• Other applicable national privacy laws

By using our websites or services, you agree to the practices described in this Policy.

We collect personal information about you in several ways.

1.1 Information You Provide Directly

This includes:

• Contact details: name, job title, company/organization, postal address, telephone number, email address, industry sector, CEM Product interest.
• Account information: username, password, preferences.
• Communications: inquiries, support requests, feedback, survey responses, market-research participation.
• Marketing preferences: opt-in/opt-out status, engagement with email content.
• Event and webinar registrations: attendance information and professional interests. We may also combine the information you provide with publicly available professional information, such as business profiles or industry directories.

1.2 Information Collected Automatically

When you visit our Sites, we automatically collect technical information such as:

• Device type, operating system, browser type, browser language
• IP address and approximate geographical location
• Pages viewed, time spent, referral pages
• Log data and diagnostic information
• Interaction with Site features

This information is collected using cookies, analytics tools, and similar technologies (see Section 3).

1.3 Information from Social Media

If you connect or interact with us through a social networking site (“SNS”), we may receive the information you have permitted that SNS to share with us. You may withdraw this at any time via your SNS settings.

2.1 To Operate and Improve Our Services

We use your information to:

• Operate, maintain, secure, and improve our Sites and services
• Study usage trends to improve performance and user experience
• Provide customer service and technical support
• Process registrations, transactions, and product information requests

2.2 To Communicate With You

We use your information to:

• Respond to enquiries, support requests, and product-related questions
• Send event information, technical updates, white papers, and other relevant content
• Provide marketing communications based on our Legitimate Interests (see Section 5)

You may opt out of marketing at any time.

2.3 Legal Compliance

We may process your information where necessary to comply with laws, regulatory obligations, lawful requests, or to respond to government authorities.

2.4 With Your Consent

Where consent is required by law (for example, non-essential cookies in the EU/UK or testimonials featuring your identity) we will only process your information with your explicit consent.

2.5 Anonymized or Aggregated Data

We may create anonymized statistics for analytics and service improvement. This data cannot identify you.

2.6 Fraud Prevention and Security

We may use your information to detect, prevent, and respond to security incidents, misuse, or fraudulent activity.

3.1 General

Our Sites use cookies, pixel tags, analytics tools, and similar technologies to:

• Enable core functionality
• Understand usage patterns
• Improve performance
• Personalize content
• Support marketing analytics

3.2 Types of Cookies

We use:

• Strictly necessary cookies – required for the site to function
• Performance/analytics cookies – to understand usage
• Functional cookies – to remember preferences
• Marketing cookies – used by us or trusted partners

A table of cookies used on our Site is maintained and updated separately in our Cookie Notice.

3.3 Consent for Cookies (EU/UK ePrivacy & PECR)

Where required by law, non-essential cookies (analytics, marketing) will only be activated after you give consent via our cookie banner.

3.4 How to Manage Cookies

You can manage cookie settings via:

• Our cookie preference tool
• Your browser settings
• Industry opt-out tools (NAI, DAA, EDAA etc.)

Rejecting cookies may limit some features of the Site.

We do not sell personal information.

We may share information with:

4.1 Affiliates

CEM subsidiaries and entities involved in providing services globally.

4.2 Service Providers

Trusted vendors who support hosting, analytics, marketing automation (e.g., Pardot), logistics, technical support, and secure data processing. These providers act under confidentiality agreements and may only process data as instructed.

4.3 Professional Advisors

Lawyers, auditors, insurers, and consultants when necessary.

4.4 Legal or Regulatory Requirements

We may disclose information where required to comply with law, protect rights, investigate fraud, or ensure safety.

4.5 Business Transactions

In a merger, acquisition, reorganization, or asset transfer, your information may be transferred to the acquiring entity under appropriate safeguards.

As a B2B organization, CEM may send marketing communications based on Legitimate Interests, including:

• Communications to existing customers
• Communications to professional contacts who have previously engaged with us
• Outreach to individuals who have shown interest in our products/services
• Invitations to events, webinars, and training
• Product updates and technical white papers

You may opt out at any time via the unsubscribe link or by emailing privacy@cem.com. Where local laws require consent (e.g., non-essential cookies in the EU/UK), we will collect it.

CEM is headquartered in the United States and operates globally. Your information may be transferred to countries outside your location.

When transferring data from the EU, UK, or Switzerland, we use one or more of the following safeguards:

• EU Standard Contractual Clauses (SCCs)
• UK International Data Transfer Addendum (IDTA)
• Data Transfer Impact Assessments (DTIAs)
• Additional technical and organizational measures

For transfers to Asia, we follow the requirements of Singapore PDPA, Japan APPI, South Korea PIPA, and where applicable, high-level transparency requirements under China PIPL.

We retain personal information only as long as reasonably necessary to:

• Provide services
• Comply with legal obligations
• Resolve disputes
• Enforce contracts
• Support product warranty and service history
• Maintain business records

We may anonymize data for long-term analytics.

Your rights vary depending on your location.

8.1 EU/UK/EEA

You have the right to:

• Access your personal data
• Correct inaccurate information
• Delete your data (“right to be forgotten”)
• Restrict processing
• Object to processing (including Legitimate Interest marketing)
• Data portability
• Withdraw consent (when processing is based on consent)

To exercise these rights: privacy@cem.com

8.2 United States (CCPA/CPRA – California)

California residents have the right to:

• Know what personal information is collected and disclosed
• Access specific pieces of data
• Request deletion
• Correct inaccuracies
• Opt out of “sale” or “sharing” for cross-context advertising (CEM does not sell data)
• Limit use of sensitive personal information

Requests: privacy@cem.com

8.3 Asia (PDPA / APPI / PIPA / PIPL – high-level)

You may have rights to:

• Access your data
• Correct inaccurate data
• Withdraw consent (where relevant)
• Correct inaccuracies
• Request deletion (subject to legal exceptions)

We comply with country-specific requirements where applicable.

If you post content or share information on public forums, social media, or discussion boards linked to our Sites, the information you choose to share becomes public. Please exercise caution.

Our Sites may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

We implement appropriate technical and organizational measures to protect personal information from unauthorized access, disclosure, alteration, and destruction.

CEM Corporation

Privacy Office
Email: privacy@cem.com

Address:
CEM Corporation
3100 Smith Farm Road
Matthews, NC 28104

Website: www.cem.com

You may contact us with any questions or requests regarding this Privacy Policy.