CEM Corporation – Cookie Policy

This Cookie Policy explains how CEM Corporation (“CEM”, “we”, “us”, “our”) uses cookies and similar technologies on our websites (“Sites”). It should be read together with our Global Privacy Policy, which explains how we process personal information.

This Policy is compliant with:

• EU ePrivacy Directive & GDPR
• UK-GDPR & PECR
• US State Privacy Laws (e.g., CPRA)
• Asia-Pacific privacy frameworks (PDPA, APPI, PIPA, etc.)

By using our Sites, you consent to the use of cookies as described in this Policy, unless restricted by your region’s consent requirements.

Cookies are small text files placed on your device by a website. They allow the website to recognize your device, remember your preferences, enhance performance, and support analytics and advertising functionalities.

We use both:

• Session cookies – expire when you close your browser.
• Persistent cookies – remain until deleted or expired.

We group cookies into the following categories.

2.1 Strictly Necessary Cookies

Required for the website to function.
These cookies cannot be switched off in our systems.

Examples include:

• Authentication and login management
• Security features
• Essential site operations

Legal basis:

• EU/UK: Legitimate Interests (not consent-based)
• Other regions: Standard operational use

2.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Sites by collecting anonymous usage data.

They allow us to:

• Measure traffic patterns
• Improve page speed and functionality
• Identify errors or usability issues

Examples:

• Google Analytics cookies
• Site performance tracking

Legal basis:

• EU/UK: Consent required
• US/Asia: Legitimate Interests or consent depending on region

2.3 Functional Cookies

These cookies enhance your experience by remembering choices such as:

• Language preferences
• Region and localization settings
• User interface customizations

Legal basis:

• EU/UK: Consent required if not strictly necessary
• Global: Typically allowed without consent

2.4 Marketing & Advertising Cookies

These cookies help us understand your professional interests and measure the effectiveness of our campaigns.

They may:

• Track engagement with marketing emails
• Support retargeting and advertising campaigns
• Help personalize content and materials
• Integrate with platforms like Pardot or LinkedIn Ads

Legal basis:

• EU/UK: Consent required
• US: Subject to “Do Not Sell/Share” requirements (we do not sell personal data)
• Asia: Consent where required by local laws

Some cookies are placed by third parties, including but not exclusively:

• Pardot (marketing automation)
• Google Analytics (usage analytics)
• LinkedIn, YouTube, or embedded widgets

These third parties may recognize your device across different websites. Their use is governed by their respective privacy policies.

Where legally required (e.g., EU/EEA, UK, Switzerland):

• Non-essential cookies (analytics, functional, marketing) will not be activated unless you give explicit consent.
• You can manage your preferences at any time using our cookie banner or cookie settings tool.
• Withdrawing consent will not affect the lawfulness of prior processing.

You can control or delete cookies through:

5.1 Our Cookie Management Tool

You can modify cookie preferences at any time via the banner or settings widget on our Sites.
5.2 Browser Settings

Most browsers allow you to:

• View cookies
• Block cookies
• Delete cookies
• Block third-party cookies

Instructions vary (usually found in “Settings” → “Privacy and Security”).

5.3 Industry Opt-Out Tools

For advertising cookies:

• Network Advertising Initiative (NAI) Opt-Out
• Digital Advertising Alliance (DAA) WebChoices
• European Interactive Digital Advertising Alliance (EDAA) Preferences

Note: Opt-outs rely on cookies. Clearing your cookies may reset your preferences.

• FORM_KEY — Security token for form submissions
• PHPSESSID — Session identifier
• GOOGLE ANALYTICS (_ga, _gid, etc.) — Analytics tracking
• PARDOT (visitor_id, pi_opt_in) — Marketing automation
• MAGE-CACHE-* — Magento performance optimization

We may also use:

• Pixel tags / web beacons
• JavaScript tracking snippets
• Local storage
• Tracking URLs in emails

These technologies help measure campaign performance and improve user experience.

Our Sites do not currently respond to browser-initiated Do Not Track signals, due to lack of standardization. You may still manage cookies through the methods listed above.

We may update this Policy periodically. Changes will be posted on this page with a revised “Last Updated” date. If the changes are significant, we may notify you as required by law.

For questions about cookies or your privacy choices:

CEM Corporation – Privacy Office
Email: privacy@cem.com
Website: www.cem.com
Address:
CEM Corporation
3100 Smith Farm Road
Matthews, NC 28104